Samuel Manalo

About

Filipino American digital creator, DJ, entrepreneur, and entertainment executive with over 240,000 Instagram followers. He is known for beauty, fashion, lifestyle, music, and nightlife content. He later rebranded into DJing, EDM culture, K-pop-inspired visuals, and dark grunge fashion. He is the founder of NEXA "Next Evolution Art" and a member of PHNTMXØ3.

Before fame

He began sharing beauty and lifestyle content online before rebranding to music, K-pop, and DJing content in 2025.

Trivia

He attended Beautycon LA and NY in 2019 and is known for all-black fashion, tattoos, and Western/Asian-inspired makeup styles. He managed North Star Boys from 2023-2025 alongside Darren Liang, Ryan Nguyen, Justin Phan, Regie Macalino, Oliver Moy, Sebastian Moy, Kane Ratan, and Ty Bray, and later managed Oliver Moy/JAHVER.

Family life

He is Filipino American and has been based in Los Angeles, California.

Associated with

He has worked with Rihanna's Fenty Beauty, Bretman Rock, Kim Kardashian, Kylie Jenner, Manny Mua, Jennifer Lopez, and McKenzi Brooke.