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About
Graphic designer who worked in advertising for more than 30 years. He is famous for creating the Apple logo. He also created ads and printed materials for Apple. He did design work for IBM, Intel, Kleenex, Diners Club, Kraft, SC Johnson, AT&T, Citibank and John Deere.
Before Fame
He graduated from San Jose State University where he majored in Industrial Design.
Trivia
In 1977, he joined advertising agency Regis McKenna. He was chosen to design the corporate identity package for Steve Jobs' Apple Computer. He wrote a book titled Taking a Bite Out of the Apple. He has delivered keynote addresses and classes in design for universities and academic facilities.
Family Life
He was born in Culver City, near Los Angeles.
Associated With
He and George Bokhua are both successful graphic designers who have worked for famous corporations.
