Jadon Grundy

About

Stylist, creative director, fashion designer, photographer, and celebrated influencer who has collaborated with esteemed fashion brands including PacSun, Urban Outfitters, DC Shoes, and more. In addition to having launched his own eponymous fashion line, he has also styled celebrity artists like rapper KayyKilo for the cover of XXL Magazine and musical artists DaniLeigh and DaBaby for their music video, "Levi High." He shares informative and engaging fashion video content on his self-titled YouTube channel, which is home to over 130,000 subscribers.

Before Fame

His passion for basketball as a child sparked his initial interest in fashion, drawn to the iconic sneakers worn by players. This love for streetwear blossomed further when he started skateboarding and later, during his college years, when he'd dedicate his entire paycheck to building his wardrobe. He began showcasing his personal style on his [IUIU] Instagram account in 2016.

Trivia

In 2025, he starred in an exclusive video called "watCh me thinK" which was sponsored by Calvin Klein. The production showcased his personal and professional background as well as his thoughts on dressing with confidence.

Family Life

His mother bought him his first name-brand sneakers - a pair of Reebok Answer 6's - which had piqued his interest in part due to his admiration for basketball legend and style icon Allen Iverson. He first started to build his digital platform on social media by sharing videos he had captured with his grandfather's video camera.

Associated With

He styled Lecrae Moore and YK Osiris for their 2020 music video "Set Me Free." His original fashion designs have been worn by celebrities such as Afrobeats singer Rema in his 2024 music video "OZEBA." Additionally, he served as the creative director for a photo spread starring Chris Brown, Giovanna Ramos, and YG in 2025.