Evangelie Smyrniotaki

Blogger

Birthday March 19

Birth Sign Pisces

Birthplace Greece

#318,873 Most Popular

About

Greek fashion blogger and influencer, known for founding the blog Style Heroine. Alongside blogging and social media influencing, she was an artistic director at luxury footwear brand Sergio Rossi from January 2022 to January 2024. She has over 550,000 followers on Instagram where she posts under the handle styleheroine.

Before Fame

She started her fashion blog, Style Heroine, in June 2011, when she was still working at her family's business, a rental car company. She became known for the work at her online magazine, as well as a slew of collaborative projects with other high-end brands. 

Trivia

She has produced campaigns for brands including The Attico, Reformation, Bulgari, and Bergdorf Goodman. She has also worked as a fashion editor at Nomas Magazine and has been the ambassador of Elie Saab for the Cannes Film Festival and of L'Officiel Italia for New York Fashion week. She was one of the faces of Jimmy Choo's digital campaigns. She was dubbed "the leader of a new generation of It-girls" by Vogue France.

Family Life

She was born and raised in Athens, Greece, and she credits her mother for her love for fashion.

Associated With

She names her greatest style and design influences to include Helmut Newton, Richard Avedon, and Guy Bourdin,

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