About
Created many classic commercial jingles. He inserted the cowbell into "(Don't Fear) the Reaper" by Blue Oyster Cult. He was inducted into Buffalo's Music Hall of Fame in June 2011.
Before Fame
He began writing commercial jingles in the 1960s. His clients included AT&T for whom he created the "Reach Out and Touch Someone" jingle and Meow Mix for whom he created the Meow theme.
Trivia
He also worked as a record promoter, helping to boost the airplay of Paul Anka, Frankie Avalon, Sam Cooke, and The Everly Brothers. He has won multiple Clio Awards for his work on commercials.
Family Life
He began singing with his parents publicly when he was four.
Associated With
His cowbell addition to "(Don't Fear) the Reaper" was parodied in a "Saturday Night Live" skit featuring Christopher Walken from a 2000 appearance.
