Claire Russell

About

Entrepreneur, author, educator, and early years specialist who has been featured as a "purposeful play expert" by cardinal children's brands such as LEGO, Cocomelon, and BBC Bitesize. She became the founder and inventor behind playHOORAY! and playPROMPTS, as well as their accompanying app, handbook, online courses, and membership site. Her products are designed to offer busy parents simple solutions for stimulating play, eliminating the need for expensive toys and endless prep work. 

Before Fame

She created her product after developing a collection of captivating play ideas for her eldest son, Mason. The activities kept him entertained and intrigued while also being easy and affordable to execute and providing her with the time she needed as a busy mom.

Trivia

She also shares relatable motherhood content on her play.hooray Instagram account, where she has established a fanbase of over 140,000 followers. Through her company Hooray Her, she helps mothers to build their brand on Instagram, offering digital courses, handbooks, consultations, and her services as a public speaker.

Family Life

She is the mother of three sons.

Associated With

Her Instagram videos have featured music by a variety of artists, including Sabrina Carpenter and Calum Scott.