About
A professor at Edinburgh Napier University, he is known for his teachings and writings on the topics of alternative media and media ethics. His scholarly publications include Alternative Journalism (2008) and Alternative Media (2002).
Before Fame
He received Master's degrees in both Mass Communications (from the University of Leicester) and Latin Studies (from the University of Edinburgh). He went on to work as a librarian and a translator of Latin texts.
Trivia
His publications include Writing about Listening: Alternative Discourses in Rock Journalism (2009) and An Alternative Internet (2004).
Family Life
He was born in Rotherham, Yorkshire, England. He married Susan Jarvis-Atton.
Associated With
He and Canadian author Marshall McLuhan both wrote, theorized, and taught on the topic of mass media.
