Carlos

About

Latin American music mogul and film director who gained fame in the year 2022 when Anuel AA credited him for connecting him to Rick Ross and catapulting his career to success. He has over 550,000 followers on Instagram.

Before Fame

He started getting into music when he was in high school, and by age 16, was submerged in hip hop and Soanish music while carrying crates for Cuban artist DJ Nasty. In 2005, Spiff put together his first film, "Reggaeton Invasion," a raw documentary covering the lifestyles and performances of the hottest reggaeton artists at the time. Soon after, DJ Nasty introduced him to DJ Khaled and with the right connections he became a "one-stop-shop" for major hip hop artists like Rick Ross, Diddy and French Montana. Rick Ross named him the Head of A&R for his record label, Maybach Music. Later in a joint venture, they started Maybach Productions. 

Trivia

In May 2024, it was announced that he would make his feature directorial debut on the indie horror/thriller film, You Lose You Die. He also most recently produced The Tax Collector, a gritty urban crime drama directed by David Ayer. He contributed to the soundtrack production for Marvel's acclaimed 2018 animated film, Spider-Man: Into the Spider-Verse-written.

Family Life

He was born in New York City as Carlos Suarez, and moved to Orlando, Florida when he was five years old.

Associated With

He has found and discovered legendary producers Mike Will and Lex Luger. He has also worked with some of the biggest names in hip hop and Latin music, including Meek Mill, Yandel, Daddy Yankee, J Balvin, and Bad Bunny.