Blake Ricciardi
#225,634 Most Popular
About
Entrepreneur who rose to prominence as the founder of clothing and lifestyle brand Popular Demand. Based on the success of the brand, he's also created Brand Wolves which seeks to build a portfolio of lifestyle and consumer product companies.
Before Fame
He launched a string of unsuccessful startups before creating Popular Demand.
Trivia
His marketing strategy focused less on product promotion but instead focused on embedding itself in culture by creating curated content for its massive social media following.
Family Life
He's from Boston, Massachusetts. His brother Ben Ricciardi founded the social media agency Times 10.
Associated With
His celebrity clients have included Justin Bieber, Kevin Durant and Sean Combs.
