Bee.Better.Company

About

Master herbalist, entrepreneur, and social media star admired for his functional honey brand, Bee Better Company. He created a popular video series called "Creepy Plant Facts" detailing the eerie or macabre facts, histories, and beliefs surrounding various plants such as chamomile and lavender. He has also shared educational clips about his company's goods, as well as plants, herbs, roots, teas, and other natural products, with the 900,000 followers on his bee.better.company TikTok account. 

Before Fame

He earned a master's degree in marketing from Wilfrid Laurier University in Waterloo, Ontario. After experiencing the positive mental and emotional effects that a tea his grandmother made for him had, he created Bee Better Company as a way of sharing the recipe with others. 

Trivia

He has become popularly known for his "The Downfall" video series. In the series, he has utilized his background in marketing to explain the mistakes made by various celebrities and influencers like Addison Rae, David Dobrik, and Hailey Bieber in their efforts to promote their brands. One of these videos led him to be featured in J-14 Magazine in March of 2024.

Family Life

He has two younger sisters who are identical twins - Cassi and Callista. They have appeared in videos on his account on numerous occasions. He also has another younger sister named Maria who ironically hates the taste of honey. He founded Bee Better Company with his grandmother, who he refers to as his Yiaya.

Associated With

He has created installments in his "The Downfall" video series about Kylie Jenner, Jeffree Star, Selena Gomez, and numerous other celebrities and influencers. He has also shared videos in which he reviewed products by well-known personalities including Emma Chamberlain, Bella Hadid, and Larray.