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About
Social media generator popularly known as the "Ice King" for his ASMR videos in which he has dined upon cubed, crushed, and other various forms of ice, including snow and icicles. These videos have helped him realize a massive audience of at least 2.5 million followers on his niittyviita TikTok account. Outside of content creating, he has also worked as the founder and CEO of the software testing company Prove Expertise, the founder of the personal development system Kaizenhour, and the founder of Test Guru Academy. He has been featured by IS News, the Nordic Business Forum, and at the Helsinki Speaker Contest. He also created a self-titled website where he has sold subscription boxes of curated soft drinks from around the world and other intriguing products.
Before Fame
He earned a Master of Science degree in Information Engineering from the University of Oulu in the year 2008. He has also attended university to study economics and international business. He previously worked as a software developer and test engineer.
Trivia
He authored books called Confidence Unleashed and Storytools of Testing and has shared his story of founding a business during the financial crisis at the start of the millennium in his public speeches. He has been hailed by IS News for having earned a number of views on his original icicle-eating video higher than the population of the Nordic countries.
Family Life
As a child, he often got into trouble with his mother for eating ice - a habit which would later bring him fame throughout the social media world. He became engaged to his partner, Tiina, after the pair completed the Spartan Race of 2023. They wed on April 25th of the following year.
Associated With
Mmiisas is also a popular social media star who hails from Finland.
