About
Artistic, commercial, and music video director and filmmaker best known for directing the neo-noir style 2021 sci-fi thriller Zone 414. He has directed and designed countless commercials for leading brands such as BMW, Versace, and Levi's. He also directed the critically acclaimed 2022 action thriller feature film One Way, which starred Kevin Bacon and Colson Baker (Machine Gun Kelly).
Before Fame
He majored in Graphic Design and Film Direction at The National Film School of Ireland, from which he graduated with Honors. After earning his degree, he went on to co-found the Asylum production company with his brother. After several years creating projects through Asylum, he temporarily relocated to Eastern Europe to direct international commercials and music videos.
Trivia
He wrote and directed the highly regarded long-form music video for the song "Kiss Land," which was the title song from The Weeknd's debut album "XO." He was approached to direct the feature film Zone 414 after the film's writer viewed his cut of the music video.
Family Life
He co-founded the Asylum production company with his brother, John Baird.
Associated With
He has directed music videos for esteemed musical artists including Korn, David Guetta, Flo Rida, Avenged Sevenfold, and Bono.
