#298,405 Most Popular
About
Fashion designer, television presenter, and lifestyle influencer who has been apprized for making great strides in the Arab fashion world. She helped to popularize the khaliji (or gulf) trend of wearing over-garments called abayas, or abas, and designed styles that were beloved by pop stars and celebrities throughout Morocco and the UAE. As an influencer, she has garnered more than 500,000 followers on her aichaayach Instagram account.
Before Fame
She grew up in the Hay Mohammadi region of Casablanca, Morocco, along with close friend and supporter Dounia Batma. In November 2016, she introduced her Instagram account with a post featuring a new collection from her fashion line. She studied media while attending university.
Trivia
She has been a part of countless fashion events throughout her career, including Dubai Modest Fashion Week, Caftan Fashion Show, The Golden Event for Organizing Exhibition, Caftan Ambassadors, and many more.
Family Life
Her real name is Aicha Ayouch. She posted a photo of her parents on August 1st, 2022, with a caption describing them as her "one and only love."
Associated With
In April of 2024, she shared video footage of her meeting with international style icon Noha Nabil on her Instagram account, using songs by Assala Nasri and Majid Almohandis to score the uploads.
